What You Know

Everyone knows something, right? I mean, it is pretty hard to meander through life without picking up some useful knowledge.

I am fascinated by knowledge. It is interesting to me how one person can completely get how to do something, and the person beside them can be clueless. Not to say that we can all learn everything. Our conscious brains can’t hold that much information. So we learn what is important to us.

The Skills We Need

Lots of times what we learn has to do with the job that we do. A mechanic is always going to be better at fixing cars than a lawyer, even if that lawyer is pretty handy with a wrench. Why is a mechanic an expert? Simply because she works at it every day. Sure, there is aptitude involved, but most of us are more adept than we give ourselves credit for.

Helping Others

Does what you know do you any good? Sure it does. It helps you do your job, live your life. But I wonder if your knowledge could somehow help someone else. I mean, does anyone ever ask you for advice on a anything? No one asks me for advice on fixing cars, but plenty of people are interested in my opinions on computers, blogging, and business. Why? Because this is the realm in which I operate.

You can be helpful in the realm that you operate. Beyond that, you can probably make money (or more money) by being helpful. This is a way of introduction for me, to explain what I do. I help you be helpful to more people, and to make money doing it.

If you are wondering what planet I am from, don’t worry. Everything will get clearer. My job is to help you sort out your knowledge and find new ways to share it.

Repackage Your Content

Here’s a quick example. I recently met someone who put out a very nice video on a topic he knows something about. It is a wonderful resource, and he is using it to attract business. The topic of the video is actually brilliant, in my opinion. So, while I’m watching this video, I’m thinking, how can this be shared more widely. Something like a video can be turned into multiple useful things, such as an e-book, a webinar, a book, or even an educational course.

If you are already creating content, I can show you how to maximize the content, and perhaps how to monetize it.

But I Sell Real Things

And what if you aren’t really creating content? What if you are trying to make money the old-fashioned way, by selling a product and not ideas. Well, first of all, you are my hero. What you do, creating and selling something, is hard work. Here is how I would help you. I would first of all see if there are any supplemental knowledge products you could create and sell in complement to what you are already doing. Secondly, I would work with you to take the vast knowledge you have about your product and customers and to turn that into content, in the form of a blog, a newsletter, an e-book, a webinar, etc. Those things would not be for sale themselves. Instead, they would become marketing tools. I can teach you how to sell more by using an educational approach.

If you are ready to learn more, give me a call at 1-866-923-5608 or email me at bradford@broadrivercreative.com. If you aren’t ready yet, bookmark this blog for future reference. I’ll be waiting for you.